Context
Er Clima Solutions needed a stronger digital presence to present HVAC services and products with confidence.
UX/UI Design & Web Development
Er Clima Solutions
A full website redesign that transformed a fragmented HVAC presence into a clear and professional digital system.
Project Goal
Clarity across products and services
The experience was restructured to separate service flows from catalog browsing, helping users find the right path faster.
Delivery Impact
Built for trust and growth
The new foundation supports over 1,100 products, stronger trust signals, and scalable content expansion without breaking UX clarity.
The Brief
Built to simplify complex HVAC journeys.
Core Challenge
Over 1,100 products and service offerings had to be presented without confusion or decision fatigue.
Strategic Goal
Create a clear structure that helps visitors understand value quickly and move to enquiry faster.
Execution Focus
Unify UX, UI, development, and SEO into one coherent delivery to support trust and long-term growth.
Our Process
How this case study was delivered, step by step.
Eight clear delivery phases from discovery to post-launch support.
01
Discovery & Brief
Stakeholder alignment and business audit to define priorities, target users, and commercial goals before execution.
02
UX Research & Analysis
Review of existing flows and friction points, then competitor benchmarking to identify structural improvements.
03
Visual Direction
A professional visual language focused on trust, technical clarity, and clear hierarchy across service and catalog pages.
04
UI Design & Prototyping
Responsive interface design in Figma for desktop and mobile with iterative revisions around user clarity.
05
Usability Testing
Validation sessions on core user tasks to remove confusion and simplify discovery and enquiry flows.
06
Frontend Development
Semantic, responsive implementation with performance and accessibility baseline improvements.
07
On-Page SEO
Content hierarchy, metadata, keyword mapping, and schema markup setup to support discoverability.
08
Launch & Support
Post-launch QA and support period to fine-tune usability and content based on real usage signals.
Service and Catalog Separation
Clear paths for different user intents
We separated service journeys from product-browsing journeys so visitors can immediately understand where to go. This removed ambiguity and helped users follow the right decision path based on their intent.
Information Architecture
Structure for 1,100+ HVAC products
The catalog was reorganized with consistent grouping and hierarchy to reduce cognitive load. Users can now explore categories and product detail content with greater speed and confidence.
Conversion Strategy
Trust-forward UX at key moments
Calls-to-action and trust signals were intentionally placed at high-intent moments so users can move from exploration to enquiry without friction. The result is a more reliable conversion flow for commercial conversations.
Outcomes
Clear structure, stronger trust, and conversion-ready journeys.
The redesign turned a complex setup into a scalable platform that supports both discovery and enquiries.
More works