Context
A 10+ year playground construction business had no official website despite 100+ completed projects in 21 countries.
UX/UI Design & Web Development
Soft Play Solutions
A bilingual website redesign that transformed the business from no online presence to a professional global portfolio.
Core Challenge
Trust and clarity at first visit
The experience was structured to showcase real projects, clear services, and strong proof signals for faster B2B confidence.
Delivery Impact
From brochure gap to lead system
The new site now works as a 24/7 sales tool with bilingual content, clear service flows, and inquiry-first conversion paths.
The Brief
Built to turn credibility into qualified enquiries.
Core Challenge
Sales conversations lacked instant proof and credibility because projects and certifications were not visible online.
Strategic Goal
Build a bilingual website that works as a 24/7 sales tool and supports international lead generation.
Execution Focus
Combine UX, UI, development, and conversion strategy into one coherent digital platform.
Our Process
How this case study was delivered, step by step.
Eight clear delivery phases from discovery to post-launch support.
01
Discovery & Brief
Business goals, audience, and sales bottlenecks mapped before design execution.
02
UX Research & Analysis
Competitor and flow analysis to identify trust gaps and conversion friction.
03
Visual Direction
Professional direction aligned to international B2B credibility and proof-first storytelling.
04
UI Design & Prototyping
Responsive bilingual interface design in Figma across key landing and service flows.
05
Usability Testing
Validation around multilingual navigation, service clarity, and inquiry steps.
06
Frontend Development
Responsive implementation with clean structure and performance-focused delivery.
07
On-Page SEO
Bilingual metadata, heading hierarchy, and content structure tuned for discoverability.
08
Launch & Support
Post-launch QA and optimization for inquiry quality and operational handoff.
Visual Trust Through Projects
Proof-first project storytelling
A curated set of completed installations was prioritized to establish credibility quickly and support decision-making in early sales conversations.
Service Architecture
Clear hierarchy for revenue services
Core services were structured with straightforward explanations and direct paths to contact, reducing friction between interest and enquiry.
Conversion & International Reach
Bilingual journeys with inquiry focus
Bulgarian and English content, strategic CTAs, and form-driven lead capture transformed the site into a continuous sales support channel.
Outcomes
From zero digital presence to a conversion-ready portfolio.
The website now supports trust, international reach, and lead generation as an always-on sales tool.
More works